Tyson Fury: The Invisible Opponent.
How do you get young men to talk about their mental health when it’s seen as a sign of weakness?
You get the toughest guy in the world to persuade them otherwise.
The result was a 74% rise in calls, a 50% rise in awareness of CALM and a hat full of awards. All for a total spend of just 40k.
Declan Rice: The Lonely Player
CALM's helpline are answering more calls about loneliness than anything else.
With the help of future England Captain Declan Rice, The Lonely Player attempts to shine the spotlight on how feelings of loneliness can occur even when we're surrounded by others.
We grumbled at the two-prong brief: ‘Demonstrate the sprayer action, as well as telling people it offers long-lasting weed control’.
So, we threw some humour at it.
And then a dollop of weird thanks to the brilliant director, Harold Einstein.
The client got their sales. We got a Gold One Show, a Gold Clio and a Silver Lion.
What started out as a B2B brief became a new way for more injured veterans to take part in the Invictus Games. But not through playing sport. Through playing music.
Anthem for All is a new, truly inclusive anthem made by injured service personnel using accessible technology. It was played at every medal ceremony of the 2022 Games at The Hague.
We won the TSB pitch for McCann with a brand campaign called Life Made More.
The launch work was so successful they asked us to promote a debit account called Spend & Save too. Problem was, the money you earned added up rather slowly. So rather than shout about it, we persuaded them to whisper about it instead. Cue David Schwimmer inside a pink sofa.
We persuaded Dettol that clean isn’t something you just sit back and admire. Clean is something you touch, squeeze, throw, bump and most importantly enjoy. The resulting campaign is a visceral and textural celebration of splats, splodges and spills that accompany the everyday chaos of family life.
With just 80k, this film won J&J’s first ever pencil and lion.
A Cannes nominated initiative for Pedigree that matched older people with local dogs and their owners to combat loneliness.
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Honda felt that they’d made the impossible car.
Their CR-V was the first SUV that was as efficient as a small saloon.
We wanted to create a film that defied logic too.
The original idea was set in a single large Ames room. But when Michael Gondry tells you something’s impossible you tend to listen/panic.
Chris Palmer was less phased and inspired a rewrite.
The film went on to win a Gold Lion, Gold Arrow and got in book at D&AD.
